Pricing · Independent & BHPH Dealers

Every missed buyer call is a unit walking to another lot.

TorQi is a fully managed AI receptionist for independent and BHPH lots — we build it, run it, and tune it around your sales process. Not a DIY bot. Not a franchise-priced enterprise tool.

Pricing scales with your call volume and how complex your routing is. Most independent lots invest $1,500–$4,500/month plus a one-time setup. Your exact quote comes after a short discovery call.

How our pricing works

Priced around your phones — not a per-bot fee

TorQi is a managed service, so pricing reflects what actually drives the work: how many calls we handle, how complex your sales and service routing is, and the build it takes to run it for you.

Call volume

More buyer calls, more after-hours, more trade-in inquiries — plans scale with real volume. No "unlimited" gimmicks.

Routing complexity

Sales vs. service, financing intent, trade-in capture, Spanish, multi-rooftop — the more your front desk handles, the more we build.

Fully managed setup

We design, script, test, launch, monitor, and tune the whole system around your lot. That managed build is why there's a setup fee.

Plans

Three plans for serious independent lots

These are starting points, not a fixed menu — your exact price depends on your call volume and routing, and we confirm it on a short discovery call. Built for independent and BHPH lots, not franchise giants or no-inventory brokers.

AI Receptionist

Independent & BHPH lots that need missed-call and after-hours coverage.
from$1,500/mo
Setup: $2,000–$2,500 (one-time)
1,200 minutes/mo included · overage $0.85/min

Best-fit signals
  • 50–250 vehicles in inventory
  • Phone-driven sales, weak/no BDC
  • Missed-call & after-hours buyer pain
Includes
  • Missed & after-hours buyer calls
  • Buyer intent & vehicle-of-interest capture
  • Trade-in / sell-my-car capture
  • Financing intent captured & routed (never approved)
  • Call summaries + daily report
  • Spanish (depending on setup)
Not for: very small lots with little inventory, dealers with no real phone volume, brokers/wholesalers, or anyone wanting outbound cold calling.
Book a demo
Most popular

Sales & Service Desk

High-volume lots that need sales + service routing and richer capture.
from$2,500–$3,500/mo
Setup: $3,000–$4,000 (one-time)
2,500 minutes/mo included · overage $0.65/min

Best-fit signals
  • Higher buyer call volume
  • Dealers with a service department
  • Heavy BHPH / financing inquiry flow
Everything in AI Receptionist, plus
  • Sales vs. service call routing
  • Advanced financing-intent capture & routing
  • Appointment request capture; direct booking can be scoped where supported
  • Weekly performance reporting
  • Priority support & tuning
Not for: low-volume lots, or dealers unwilling to approve call flows and do a short onboarding.
Book a demo

Multi-Rooftop / Groups

Independent dealer groups with 2–5 locations.
from$4,500/mo
Setup: $5,000–$9,000+ (one-time)
Pooled minutes · overage $0.50/min

Best-fit signals
  • 2–5 rooftop independent groups
  • Need consistent capture across lots
  • Want consolidated reporting
Everything in Sales & Service Desk, plus
  • Multi-rooftop call routing
  • Pooled minutes across locations
  • Consolidated & per-rooftop reporting
  • Monthly performance review
  • Dedicated account management
Not for: single-location lots — one of the plans above will fit better.
Talk to us

Not sure which fits? A 10-minute discovery call sorts it — and gives you an exact quote.

Add-on · Phase 2

Revenue Recovery

Re-engage your existing leads, no-shows, and past customers — added after your AI receptionist is live and trusted. It's a separate paid add-on, works only with your own existing leads and customers (with opt-out), and is never part of the trial. We turn it on when the time is right, not before.

Ask about Phase 2
Every plan includes

Fully managed, end to end

Built & configured by TorQi — not you
Discovery & approved call flow
Buyer intent & vehicle capture
Trade-in / sell-my-car capture
Financing intent captured & routed
After-hours buyer capture
Clean call summaries + daily report
Ongoing monitoring & tuning
Email/SMS summaries (no integration required)
Spanish support depending on setup

TorQi backs up your sales team — it doesn't replace them. It captures buyer interest and routes calls; it does not approve financing, quote rates or payments, or guarantee a specific vehicle is available. Those always go to your people.

The setup fee

Why there's a one-time setup fee

The setup fee covers the managed build — the work that makes "you don't configure it, we do" true. It scales with complexity: a single lot is simpler to build than a multi-rooftop group with sales/service routing.

Your setup includes

Discovery · call-flow design · approved scripts · buyer & trade-in intake · financing-intent routing rules · sales/service routing · voice tuning · testing · launch support · summary & reporting setup · and your first round of tuning after go-live.

The fair part

Start with a qualified managed trial and your trial deposit is credited toward your setup when you go live. You see it working on real buyer calls before you commit to the full build.

Managed trial

A real trial — for qualified lots

We don't do a generic free-for-all trial, because a managed build is real work and our best results come from lots that are a genuine fit. For qualified dealers, here's how it works:

14 days, fully set up by us

We build and launch your AI receptionist on a forwarding number — you don't configure anything. We move fast, but no trial goes live until your call flow is approved and test calls pass.

Scoped & focused

The trial proves missed-call, after-hours, and trade-in capture. It runs with included trial minutes, no complex integrations, no unlimited customization, and no Revenue Recovery — that's a separate paid Phase 2.

Qualified lots only · review before launch

The trial is for dealers who fit our ICP. A small deposit reserves your build and is credited toward setup when you convert, and a review call is booked before you go live.

See if your lot qualifies →

In perspective

A fraction of a BDC rep — covering the hours they don't

TorQi backs up your team on the calls they can't get to — after-hours buyers, the line ringing while your salespeople are with a customer on the lot. Compared to adding a BDC or front-desk rep:

A BDC / phone rep (loaded) ~$3,500–$5,500+/mo
Covers nights, weekends, after-hours No
TorQi AI Receptionist from $1,500/mo
Captures buyers 24/7, every day Yes

TorQi doesn't sell the car or replace your salespeople — it makes sure the buyer who called at 8pm is captured and routed instead of calling the next lot.

Your numbers

What are missed buyer calls costing your lot?

Put in your own numbers. This is a rough estimate, not a guarantee — but it shows the scale of what's walking to another lot when buyer calls go unanswered.

40
30%
8%
$1,800
1 recovered units/mo
Potential captured gross / month$1,728
$20,736/year in buyers you could be capturing
An estimate using your inputs, not a guarantee — results vary by lot, inventory, and how leads are worked. Front-end gross only; financing and back-end add to it. The point: for a busy independent lot, one or two recovered units a month typically covers TorQi many times over. We'll work through your real numbers on a discovery call.
Pricing FAQ

Straight answers

Why is there a setup fee?
Because TorQi is fully managed — we design, script, test, launch, and tune your AI receptionist around your lot's sales process. The setup fee covers that build. It's what "you don't configure it, we do" actually means.
Why does dealer pricing start at $1,500?
Because a missed buyer call is worth far more than a missed service call — it's a unit walking to another lot, with front-end gross and financing attached. The plan is priced against that value, and it's still a fraction of a BDC rep who can't cover nights and weekends.
Do you offer a free trial?
We offer a managed trial for qualified lots — not a generic free-for-all. We set it up for you, prove it on real buyer calls for 14 days, and a small deposit is credited toward setup when you go live.
Who qualifies for a managed trial?
Independent and BHPH lots that fit our ICP — typically 50+ vehicles in inventory, a phone-driven sales process, real call volume, and willingness to do a short onboarding and review call.
What happens if my call volume is higher than my plan?
Each plan includes a generous block of minutes. If you go over, overage applies at your plan's per-minute rate — and if you're consistently over, we'll move you to the plan that fits, which usually lowers your effective cost.
Do you charge overages?
Yes, per plan: $0.85/min on AI Receptionist, $0.65 on Sales & Service Desk, $0.50 on Multi-Rooftop. Overage is a guardrail for unusually heavy months, not a surprise — we watch your usage and right-size your plan.
Does TorQi approve financing or quote payments?
No — and this matters. TorQi captures a buyer's financing interest and routes it to your team. It never approves credit, never quotes a rate or payment, and never promises approval. Every financing conversation goes to your people.
Does TorQi confirm a vehicle is available?
No. It captures which vehicle the buyer is interested in and routes the lead — it never confirms a specific unit is still on the lot. Your team confirms availability, so a buyer is never told something that isn't true.
What is Revenue Recovery, and is it included?
Revenue Recovery re-engages your existing leads, no-shows, and past customers. It's a separate paid Phase 2 add-on, turned on only after your receptionist is live and trusted, works only with your own existing contacts (with opt-out), and is never part of the trial or the base plans.
Is Spanish included?
Spanish support is available depending on your setup — we'll scope it during discovery and build it into your call flow if your buyers need it.
Are integrations included?
TorQi works without integration out of the box via email/SMS summaries. Handoff to your DMS/CRM (DealerCenter, Frazer, Wayne Reaves, and others) can be scoped — simple cases are included in setup; more complex integrations are scoped separately so the trial and launch stay fast.
Can I start without integration?
Yes — most lots start with email/SMS summaries and no integration at all. You're live fast, and we can scope a deeper DMS/CRM handoff later if it's worth it.
Can I cancel?
Terms depend on the plan and setup scope. Some dealers start month-to-month after setup; discounted or higher-volume pricing may include an initial commitment so we can recover the managed build. We'll walk through the exact terms before you launch — no surprises.
Is this for small lots?
Honestly, only if you have real phone volume. TorQi is built for independent and BHPH lots with meaningful inventory and buyer calls. Tiny no-inventory lots, brokers, and wholesalers aren't a fit — and we'd rather tell you that than sell you something that won't pay off.
Does TorQi replace my salespeople?
No. TorQi backs up your team — it catches the after-hours and overflow buyer calls they can't get to, captures the details, and routes what's hot. Your salespeople still sell the cars; TorQi makes sure the buyers don't walk.
What happens after the trial?
If it's working — and for a fitting lot it usually is — we move you to paid, credit your deposit toward setup, and you're live on your real number, typically within a couple of days. If it's not a fit, no hard feelings.